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| Elaine Commissiong |
'The Lion of King Street—SAMEER YOUNIS A Portrait of Service', written by Marketing Communications Consultant and Writer, Elaine Commissiong, should hit the streets of Kingston by Monday, December 2, 2024, after its official launch on the preceding day.
The story, which chronicles decades of public service and advocacy by the popular businessman, relates the details of the first campaign, the 'Clean as a Whistle Campaign'. This was launched in 1981, to make Kingston 'Clean as a Whistle'. The campaign generated historic public support and participation with the slogan, 'The City's Beauty is Our Duty.'.
Other succeeding public improvement campaigns led and aggressively championed by this businessman included 'The Helping Hands Campaign', aimed at providing a home for the homeless. Many homeless people were observed on the streets during the clean-up campaign, and Younis was determined to help by finding a suitable place of residence and care.
Again, he invited public participation and contribution with the slogan 'Show you Care, Reach out and Share'.
Many were assisted in finding homes on their own or accommodation at the 'Kenneth Royes Rehabilitation Centre'.
Sameer Younis was a beam of light that came from an unexpected place. An outstanding businessman and Director of the Jamaica Chamber of Commerce, who first headed the Chamber's Civic Affairs Committee when he started his first community campaign and thereafter became President of the Chamber. The committee still continues to carry out his social programmes, and even later, when he further realised the distinction of being the only businessman in Jamaica to become also President of the Jamaica Manufacturers Association (JMA).
Indeed, a unique man who most appropriately was recognised for his civic work, first with a CD. In 2013, in recognition of his outstanding example of compassion and care for the disadvantaged, especially those of our Inner City communities in Kingston, he was awarded the OJ. His stellar, resilient leadership and focused commitment to the cause, are characteristics that made him unequivocally deserving of the title 'The Lion of King Street'.
The author of the book is Elaine E. Commissiong, OD, JP, MBA. She was a communications consultant and former chairman and CEO of CARA LTD, the public relations agency that provided the strategic planning and publicity for the various campaigns undertaken by Younis from 1981 and over the subsequent years.
In 2013, she was presented with the OD by the Government of Jamaica for excellence in public relations.
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