The Economic Environment Is Having Major Impact On Media Houses

Sources informed me this morning that those who are based at the Gleaner offices on North Street have begun to move to RJR on Lyndhurst Road, Cross Roads. I received a note stating that there will be no more RJR 7:00 am and 12:00 noon newscasts for the radio. There will also be no radio news on the weekend. This is a tough one to swallow.

Omega Radio is scaling down, and they have lost some of their senior staff. The former general manager of Omega Radio has resigned. Not much has been heard from IRIE FM, which seems to be weathering the storm. The owner of Sun City in Portmore passed on, but the current managers seem be holding their own.

You could find that the smaller radio stations will do better because their overhead costs will be lower. There are some stations that fall under other entities, such as the Sandals Group and the Seventh Day Adventist Church, and they seem to be treading water quite well.

Some will say that Jamaica has too many radio stations, but these stations are broadcasting to the world on the Internet.They should be earning from the world. Earning funds by broadcasting on the Internet may be easier said than done.

As we continue to make changes in the industry, the leaders can consider the following:

1. Do not get rid of your talented staff because you don't like them. 
2. Employ talented and versatile people.
3. Move your operations to smaller buildings if you can. 
4. Use modern technology to facilitate things like outside broadcasts.
5. Let your staff, especially your broadcasters, work from home where that is possible. This will reduce their cost, and this should result in lower demand for compensation from the company.
6. Employ teachers and other professionals as reporters, and that should result in less need for space for your newsroom staff.
7. Your sales staff do not have to be in the office every day.
8. Use your reporters and presenters to populate your websites.
9. Be creative in your programming and not just do what other stations are doing.
10. Maintain a work environment where there is love and care for each other.
11. Allow each host and presenter to use their creativity in producing and hosting shows. The sum total of the staff's creativity will be far superior to the creative ideas of just a few persons in top management.

The business sector should understand that it should not be just about promoting its product in the media. You should support those programs that are helping to build people and a society in which your company will do well.

There are other suggestions that listeners and broadcasters have, so please add them as comments at the end of the blog. The industry will benefit from these suggestions and ideas.

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Jazz In The Gardens

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