Monday, 21 September 2026

How We Destroyed Air Jamaica - Part V1


After a few months, I adapted very well to my new job as manager for reservations control. I could see very clearly why the airline was not making money. From a reservations control perspective, the following are some of the reasons the airline was not making money.

  1. Poorly managed seat inventory.
  2. Inaccurate seat inventory.
  3. Seats being booked by wholesalers and unconfirmed seats released too late for the sale in the market.
  4. An outdated system which connected our reservation system to other reservation systems and other airlines.

I worked assiduously with the staff and with the support of the marketing VP to fix some of the problems. As I said in a previous article, in trying to correct things, we stepped on some corn, and these powerful people in North America did not support the changes. One executive was close to a hotel mogul, and sometimes I wondered whose interest he represented. The man moved smoothly about like a snake slithering in the grass. He was dangerous.

After they moved the marketing VP, I was moved to the Information Technology department. I had no previous experience working in an IT department.

The VP for Finance called me and outlined a task that he wanted me to do. That was a major task, and I wondered, 'Why me?'

I was told that he understood what I was doing in reservations control, and he wanted me to learn programming and use my knowledge to ascertain why the airline was not making any money.

I had to design the system for the programme. I eventually had to create flow charts, learn how to do date calculations, and more. Those who have had the opportunity to go to an institution and study computer science must give thanks. It did not take me long to earn the respect of all the programmer/analysts who had formal training in the field.

I had to use the programme to analyse the sale of fare types, and to see how the revenue was handled.

I saw passenger segments being booked and cancelled, and Air Jamaica had to pay for all those transactions. Sometimes those passengers did not travel. One passenger could end up costing the airline between USD200 and USD300 for booking and cancellation fees.

If a passenger travelled, from on a fare, you had to subtract the booking fees, and Air Jamaica had to pay over part of the fare to the hotel. When you look at the fraud involved in missing passenger luggage, you then understand that there was nothing for Air Jamaica to get from that fare. There was also the challenge of unprocessed revenue (UPR), which were sales that were not reported by the travel agents and our own stations. I understand that the UPR account ran into millions of dollars. It seems like no one cared.

These are some of the issues that could have been dealt with, but from where I sit, I could only speculate why action was not taken. I know that the VP of Finance was very frustrated when I gave him my reports. I just recall that our overdraft at the bank averaged JAD40 million for one account. Air Jamaica had to pay approximately JAD1 million for interest, if my memory serves me correctly.

The VP for Finance knew that there were some evil people around who did not want to see the airline move forward. He got concerned for his life. He had a log placed across his door to prevent entry when he worked at night. He was also armed with a gun.

The finance VP became paranoid when I told him that another VP wanted to see the spreadsheet forecasting model that I was working on. He was relieved when I told him that it was not shared.

I knew something was wrong, and I was not surprised when VP Lloyd James was assassinated as he entered his house one evening. I got word that my name was on the list to go, but I was told that I was a good man, and they would protect me. I survived.

@Airjamaica

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Keep abreast of the news and information in the world. Bark Di Trute, a Jamaican blog, is packed with accurate information. Click the following link and get information at your fingertips. WhatsApp link is: https://chat.whatsapp.com/C9bkP96JIN2JgHiuktY3Jj 

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Without your support, Bark Di Trute could fail to bark one day. Send your ideas, stories, and news by WhatsApp at (876) 816-5261.

You can view the blog on your computer at https://vderby.blogspot.com, and you will be able to see the various links. For example, there is a link that takes you to the calendar to see what is happening on the weekend. You can even search the site for articles. There is also a weather link, which you can use to track hurricanes.

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Alert - NWC Broken Water Main In St. Andrew

 


The frequency of NWC broken mains during this drought is helping to deplete the water that is now in the dams. Thanks to those Bark Di Trute supporters who continue to report these broken NWC water mains.

The following is a second message sent to me from an NWC customer about gallons of NWC water running to waste for a day now. This was received on September 21, 2026.

It ran all night. At 6:30am it is still running. All the way down Stilwell, turning on to East Oakridge then turning again down Lakehurst Drive and emptying into a culvert as seen here.

The following message was received on September 20, 2026.

Water gushing from a hole in the road at RockHampton Drive off Stilwell Road. Hole looks like it was dug by digger/ tractor.


Video


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______________________





Tickets are available at the Little Theatre.

____________________


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______________________

Keep abreast of the news and information in the world. Bark Di Trute, a Jamaican blog, is packed with accurate information. Click the following link and get information at your fingertips. WhatsApp link is: https://chat.whatsapp.com/C9bkP96JIN2JgHiuktY3Jj 

_________________



_________________

It's best to view this blog on your computer at https://vderby.blogspot.com.

_________________



_________________

Subscribe Now!

Without your support, Bark Di Trute could fail to bark one day. Send your ideas, stories, and news by WhatsApp at (876) 816-5261.

You can view the blog on your computer at https://vderby.blogspot.com, and you will be able to see the various links. For example, there is a link that takes you to the calendar to see what is happening on the weekend. You can even search the site for articles. There is also a weather link, which you can use to track hurricanes.

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Sunday, 20 September 2026

Alert - NWC Broken Main At Rockhampton Drive

 


This is another broken NWC water main at Rockhampton Drive off Stilwell Road in St. Andrew. The hole looks like it was dug by a tractor.

While customers try to conserve water, broken mains are creating a real challenge. Next year the drought might be worse. What are our plans for going forward? Will we desilt the dams? Will we build more dams, or will we go back to the same water lock-offs next year?

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_________________________________



______________________





Tickets are available at the Little Theatre.

____________________


_______________________

______________________

Keep abreast of the news and information in the world. Bark Di Trute, a Jamaican blog, is packed with accurate information. Click the following link and get information at your fingertips. WhatsApp link is: https://chat.whatsapp.com/C9bkP96JIN2JgHiuktY3Jj 

_________________



_________________

It's best to view this blog on your computer at https://vderby.blogspot.com.

_________________



_________________

Subscribe Now!

Without your support, Bark Di Trute could fail to bark one day. Send your ideas, stories, and news by WhatsApp at (876) 816-5261.

You can view the blog on your computer at https://vderby.blogspot.com, and you will be able to see the various links. For example, there is a link that takes you to the calendar to see what is happening on the weekend. You can even search the site for articles. There is also a weather link, which you can use to track hurricanes.

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Breaking Tourism News For Jamaica

News from 



Jamaica and Saudi Arabia are exploring new air links to expand tourism, business travel and cargo connections between the Caribbean and the Middle East.

Discussions are also underway in the aviation sector that could bring additional flights into Montego Bay next year.

Bartlett said Jamaica is positioning itself to become a Caribbean aviation hub for airlines connecting the island with the Middle East and South America, potentially opening new tourism source markets while strengthening Jamaica’s regional connectivity.

Tourism 3.0 will also focus heavily on infrastructure and human capital development, with plans being developed for a significant redesign of Montego Bay, Jamaica’s principal tourism city.

Proposals include a new boardwalk along the waterfront and a transformed, pedestrian-friendly Hip Strip.

The redesigned tourism district would feature shopping, restaurants and entertainment while placing greater emphasis on Jamaican culture and locally produced experiences.

The objective is to create a destination environment in which visitors experience more of Jamaica beyond their hotels and tourism spending reaches a wider cross-section of local businesses.

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Tickets are available at the Little Theatre.

____________________


_______________________

______________________

Keep abreast of the news and information in the world. Bark Di Trute, a Jamaican blog, is packed with accurate information. Click the following link and get information at your fingertips. WhatsApp link is: https://chat.whatsapp.com/C9bkP96JIN2JgHiuktY3Jj 

_________________



_________________

It's best to view this blog on your computer at https://vderby.blogspot.com.

_________________



_________________

Subscribe Now!

Without your support, Bark Di Trute could fail to bark one day. Send your ideas, stories, and news by WhatsApp at (876) 816-5261.

You can view the blog on your computer at https://vderby.blogspot.com, and you will be able to see the various links. For example, there is a link that takes you to the calendar to see what is happening on the weekend. You can even search the site for articles. There is also a weather link, which you can use to track hurricanes.

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