Jamaica’s Sumfest Electronic Boards Take Over Times Square, New York

 

Brian Ricketts - Co-Manager, Dacx Productions

New York, NY - If you find yourself in New York City, be sure to swing by Times Square and marvel at the vibrant electronic displays promoting the upcoming July staging of Sumfest.

Concert enthusiasts, Jamaica has taken over Times Square! The dazzling, colourful displays are the work of Jamaica’s premier digital creators, DACX Productions, spearheaded by the talented digital graphic designer, Brian Ricketts. Trained as an architect, Brian Ricketts’ true passion lies in graphic design. "Architecture teaches you the fundamentals of design and how to communicate visually, which allows for endless creative possibilities," Ricketts explains.

DACX Productions has made significant strides in the corporate world in Jamaica and internationally. Their impressive portfolio includes collaborations with high-profile clients like NBC Sports, featuring work with Jamaica's leading athletes such as Usain Bolt, Shelly-Ann Fraser-Pryce, and the current American athletics star, Noah Lyles.

Jointly managed by Darrick Foster and Brian Ricketts, DACX Productions' journey began in their high school days and has since blossomed into a leading agency. Their creativity and dedication have paid off.

If you're in Times Square, take advantage of the stunning, dynamic electronic displays highlighting the artists set to perform and the essential details for attending Sumfest. It’s an eye-catching preview of the excitement that awaits in Jamaica this summer.

Come and experience the magic of Jamaica’s Sumfest….. the place to be this summer. Join us for an unforgettable celebration of music and culture.

Contributor

Lois Grant 

Lois Grant, JP, MA, BA (Hons), Dip Mass Comm, Cert. Broadcast Journalism BBC- London, is a powerhouse in communications. Co-founding Innercity Promotions, she transformed dance hall music branding. Grant later founded Corporate Image Communications and Productions, organizing innovative events for top brands. Her influence extends to shaping political landscapes across three Caribbean islands, including her tenure as Director of Communications in the Office of the Prime Minister (2007-2013) in Jamaica. Now retired, she consults for prestigious entities like NBC Sports and as a travel influencer.

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